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Resolution
You may want to use photos and images obtained from a digital camera, scanner or from the internet. Resolution is the key to the quality of the printed image. A picture that looks all right on a computer screen, may have jagged edges and appear fuzzy when printed. The image with in your document must be at a resolution of at least 300 dpi. To check whether your image has enough resolution, zoom in on your document to 600%. If the image looks acceptable, it will print fine. If you still decided to use a low-resolution image, resize it to make it smaller within your document. The look of a smaller image will most likely require changing the over all design of your document, but your print output quality will increase. Also, please note, we require that you have clear copyright or license to use the images present in your document.
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Colors
When you design your document, the colors you see on the computer monitor are made up of the following three color components: red, green and blue (this color model is "RGB") light. The monitor mixes these three colors of light to produce other colors of light. Think of watching TV in a dark room, or working at your computer with the lights off, and you will get a feel for what we mean. Printers, copiers and press equipment use another set of color components: Cyan (blue), Magenta (red), Yellow and Black (this model is "CMYK"). Think about the last time you bought ink cartridges for your desktop printer. So please be aware when designing your document — the colors that you see on screen are bright because they are being created with light. Ink on paper may not have the same
luminous quality.
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File formats
Before you bring or email your work to us for printing, please contact us. We can discuss the best format options for your job. For most jobs a PDF is acceptable. Depending on the software that you are using to create your document, or if you are using a Windows or Macintosh based platform, there are steps that we can guide you through for saving your files, fonts and images properly for commercial printing. When you export your document to PDF, your fonts should be embedded automatically. Nevertheless, they may sometimes display incorrectly for us, depending on the software and equipment you used to create yor file. Including the font(s) with your file insures that the document will display and print properly.
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